GEISEL, Theodor (Dr. Seuss) Old Captain Taylor. The Log Of The Good Ship. (1947 - FIRST AND ONLY EDITION)

AUTHOR: Old Captain Taylor (Dr. Seuss - Theodor Geisel). 

TITLE: The Log Of The Good Ship. Esso: Standard Oil, 1947.
FIRST AND ONLY EDITION. 1 vol., 10" x 8", 36pp., pictorial wrappers, stapled, illustrated by Dr. Seuss (Theodor Geisel) in blue and red throughout.

CONDITION: Slight toning to covers, hinges fine, some minor straining to portrait on front cover, internally clean, bright, and unused, overall A VERY GOOD+ COPY of an exceedingly scarce Seuss item.

ADDITIONAL INFORMATION: An "illuminated" ship's log with jaunty marketer's text by Esso (formerly Standard Oil, later Exxon). Issued nearly two decades before Seuss would become a household name, he illustrated advertisements for various companies including Ford, NBC, and Standard Oil. This postwar follow-up to Esso's two previous SECRETS OF THE DEEP, likewise written by Seuss as "Old Captain Taylor," rises above its petroleum-advertising origins by virtue of Seuss's charming and playful illustrations, typical of his best advertising work.